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URL Rewriting Tool is used to convert dynamic URLs into search engine friendly links. These search engine friendly SEO static URLs generally rank better in search engines and can attract more traffic as they always look friendlier to the end users.
For many site owners, using SEO tools, including the URL Rewriting is an important part of marketing and reaching out to a wider range of audience worldwide because it gets your website ready for better visibility and exposure to your end users from around the world. So if you were an e-commerce website owner, you can ensure that more people will be able to find your site pages on search engines, gaining you more traffic and potentially—conversions.